Most organizations today understand the importance of building
online relationships with constituents. The Internet is an efficient
channel for nonprofits to reach more people and increase support
for programs and fundraising.
But, many organizations face a fundamental challenge: how can they
collect enough email addresses to begin meaningful online communication?
According to a 2001 Gartner report, 64% of at-work internet users
in the US check their e-mail on a regular basis during the day.
Additionally, 34% check it at least six times a day. Gartner finds
that on average, users manage their e-mail accounts for 49 minutes
each day at work.
Gartner believes that the '24/7' quality of e-mail leads 42% of
users to check their business e-mail while on vacation and 23% to
check it on weekends." - eMarketer's eMail Marketing Weekly
7.9.2001. Email use is rising fast. With consumers spending more
time than ever in their email boxes, your clients have ample opportunity
to communicate with them.
Email Append Process:
To Append Emails to your Business Database you will need
to provide us your Database with Contact Name, Company Name, Address,
Phone# and any additional information you have in one of the following
formats.
Microsoft Excel or Microsoft Access
or Microsoft Outlook®
Goldmine™
ACT! ™
Plain Text Files
ASCII Files
Comma Delimited or CSV format
We maintain current domain address information for over 88 million companies
in our Email Append Database. Through our proprietary software and
Email append methodology combined with the 150 member email append
team at our Data Centers that work 24x7x365, we can have records
appended for virtually every business in North America and Europe.
We've broken the process down into four steps for your review:
Step 1 - Format and Upload
You put your data in a required file format (usually in coma delimited
format, ms-excel, CSV) to prepare for the appending process. The
data to be appended is uploaded via FTP or sent via email to our
secure mail server where it is picked up for processing by an Email
Append technician.
Step 2 – Corporate Domain Topology
Matching
Once your data is completely uploaded and properly formatted, it
is then matched against various Domain databases and Email Topology
Pattern Repositories that is hosted by us. When a match is found,
the email address is added to your file. Also, the Domain of the
Company/Site is verified along with the Email Topology to finalize
the email address, which is further verified via a Proprietary Email
Append Software Control Process. The eMail addresses that are appended
will be those matched and are successfully deliverable.
Step 3 - Opt-out Message (optional)
This step can be performed either by you or by us. In this step
a standard message is sent to the newly appended emails indicating
that you wish to communicate with them via email. This email gives
the recipient the opportunity to opt-out if they choose. Click here
to see opt-out message examples.
Step 4 - Download Appended File
Upon successful completion of the append process the appended file
is ready to be downloaded by you. We can also send the appended
data to you in CD or Tape format.
What this means to you
Since we have current domain address and email pattern, with all
previous addresses for the businesses and contacts in our database
and a robust Email append team, we are able to increase the likelihood
that we can append a particular email address to your file…even
if the addresses you have in your records are outdated. We also
have a Superior append process through which we can identify additional
target audience for you.
Our Email Append and Email Append Plus Processes
The file is matched against various databases and Email Topology
Pattern Repositories that we host. When a match is found, the email
address is added to the client’s file. We will be able to
deliver between, 20% to 40% of the Appended Records Matched within
2-4 weeks through our Regular email append process.
In our Email Append Plus process The Domain of the Company/Site
is verified manually along with the Email Topology to finalize the
email address, which is further verified via our Proprietary Email
Append Software Control Process. We will also verify Email Receipt
via Opt-out/Opt-in mailer. You will see success rates ranging from
45% to 85+% success by the end of this process.
At the completion of the eMail Appending Process, the complete enhanced
file is returned to you. The eMail addresses that are appended will
be those matched and are successfully deliverable.
We will Guarantee to replace all returned emails (if any) within
30 days after completion of the append project
